In a 2007 interview with CNET, Fils-Amie discussed his marketing strategy. It would be reductive to say the Wii was as successful as it was because the stars aligned and it was a case of "right place, right time", there was a method to Nintendo's madness. However by the end of Yamauchi's reign, it was clear that change was needed, and Iwata was drafted in to bring Nintendo into the 21st century. Iwata shows off the Wii at the 2005 Tokyo Game Show In that timespan, Nintendo went from a humble playing card maker to one of the preeminent names in all of entertainment. Iwata took over from Hiroshi Yamauchi, who ran Nintendo from 1949 to 2002. Iwata inherited something approaching a dysfunctional Nintendo in the early 2000's, and Iwata's philosophy was simple make games anyone from any walk of life can enjoy. The men behind the new Nintendo revolution? Satoru Iwata and Reggie Fils-Aimé. Kawashima's Brain Training' were experiences unlike anything else on the market at the time, and suddenly people who had written off video games as escapism for children and teenagers were buying the DS in their droves. The Nintendo DS was a smash success for Nintendo upon release in 2005, in large part because it was a console for people that didn't know or care about 'Halo' or 'Grand Theft Auto'. Nintendo, which dominated the video game landscape pretty much unopposed for as long as it existed, was staring down competition from Sony and Microsoft, and needed to get back on top. If they were to put out a new console, it would be something people truly haven't seen before. This unforced error was the only thing the Gamecube did wrong, but Nintendo was not going to make that mistake again.
In contrast, the PlayStation 2 and Xbox were able to use and play CDs as well as DVDs.
The GameCube made the fatal error of making its disc system a proprietary one, so developers had to spend extra time and resources developing for the system. Nintendo's last console, the Nintendo 64, had sold around 35 million units, whereas the Gamecube limped over the 20 million units mark. The Gamecube was an ingenious console with a raft of fantastic exclusives such as 'Metroid Prime', 'The Legend Of Zelda: Wind Waker' and the brilliant 'Eternal Darkness', but it simply didn't click with the public at large. By the mid 2000's, Sony's grip on the gaming industry was starting to slip Microsoft started to prove themselves as one to watch, but Nintendo were about to burst back onto the scene after licking their wounds from the modest flop of the Gamecube.
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